Soleil - Miami

Marketing spin for the 288-unit, 43-story Soleil, at 3100 Biscayne Blvd., is dubbed "the sweat campaign," as the new community is being sold targeting the sporty.

Designed by Fullerton Diaz Architects, Soleil is to have 288 residences and townhomes. The building also includes more than 10,000 square feet of ground-floor retail and restaurant space.

A 50,000-square-foot amenity deck is to include an infinity-edge pool, fitness center, tennis, basketball and handball courts and Zen gardens. Other amenities are to include a spa, restaurant and party room.

Residences at Soleil are to range from 1,000 square feet to more than 4,000 square feet. Prices are to start in the $300,000s.

The athletic angle is what the developers hope will distinguish the project from the many under way in Miami. More than 9,100 units are under construction and nearly 40,000 more are waiting to break ground. The project lies just east of the ambitious Midtown Miami project, a $2.3 billion planned community on a 55-acre former rail yard. Midtown’s second tower sold 80 percent of its 392 units in a single day.

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